Five Digital Marketing Trends in 2016

Digital marketing is essential for any business in this day and age. That is why it is important stay on top of evolving trends in digital marketing. Your company may not have the time or know-how to handle all of your online and digital marketing needs. However, you can turn to a skilled marketing company for help. SERCH Marketing knows all of the different trends that matter for 2016. We can help companies keep their marketing techniques up-to-date in the digital era.

2016 Emerging Marketing Trends

Some of the top digital marketing trends that you need to consider for the 2016 year and beyond include:

• the rise of AI
• the increased attention on Snapchat
• more mobile users than ever
• increased personalized marketing
• the search for innovation in email marketing

Understanding of artificial intelligence is increasing and advancements are being made. So, AI can now be used for predictive customer service and creation of content that can be interesting to your consumers. Meanwhile, Snapchat has added new features, has a user base of 300 million, and still has a lot more room to grow, so marketers are embracing it more than ever. As for mobile marketing, it’s on the rise as people find themselves utterly reliant on their mobile phones. With more information available from cookies and algorithms, you can create a more personal marketing experience that people respond to. In addition, email is experiencing a resurgence with innovative new ways to reach customers that don’t involve spam.

Mobile Marketing, Email Marketing, and Personalization

Mobile and email marketing have been around for a while. Now, marketers continue to improve their efforts to use these platforms to reach targeted audiences. There is now a greater personalization of marketing materials. With the help of a digital marketing professional to develop an innovative approach, you can get your company noticed via email content and mobile marketing. Mobile has become a primary way most users access content, so you need to make sure you are targeting your marketing to this wide audience base. SERCH Marketing knows how to make both mobile and email marketing efforts work for you.

Contact SERCH Marketing for Digital Marketing Help

At SERCH Marketing, we know the digital marketing field inside and out. We have helped many companies develop innovative and effective marketing solutions. Contact us today to find out more about the ways in which we can help your company with all of your marketing efforts.